Teddy Grahams
Teddy Grahams are bear shaped graham cracker snacks created by Nabisco. Although they have had many incarnations since their 1988 release, including a cereal and the short lived Dizzy Grizzlies, the main flavors have always included cinnamon, honey, and chocolate. More recently, the chocolatey chip and oatmeal flavors have been introduced. Through the years Teddy Grahams have also maintained their classic shapes, bears with arms up and legs closed, and bears with legs open and arms down. At times Teddy Grahams have enjoyed a place in the spotlight, being used as a prop on Late Night with Conan O'Brien, were referenced on The Simpsons, and were even referred to in a Strong Bad email. The snack was also referenced in the song "Ridin' Rims" by Dem Franchize Boys.
Nutritional information
Nabisco has always considered Teddy Grahams to be a healthy snack choice. However, these claims have come under attack. In a recent New York Times article, Eating Well, Marian Burros points out that Teddy Grahams use more bleached flour than actual whole wheat graham flour. In response, Nabisco increased the amount of whole grain flour used in the snack [1]. The snacks also contain 0mg trans fat and are also considered a good source of calcium with a significant amount of iron[2]. Additionally, according to Peta [3] chocolate and cinnamon Teddy Grahams are vegan friendly.
Advertising
Today it is rare to see advertisements for Teddy Grahams. The most recent could be seen on PBS. The simple ad featured a toddler eating Teddy Grahams and running around his house. But the most notable advertisements were for Teddy Graham “Breakfast Bears” Cereal and the limited edition Teddy Graham “Rockin’ Bears.” These commercials featured three rock star bears that played catchy rock music based on the latest Graham snacks.
Classic Jingles:
"We just want to eat, tasty teddy grahams. Scrumptious bunch of bite sized bears, full of golden graham. Oh let them be, your teddy grahams. (Delicious graham snacks in honey, cinnamon and chocolate.) Just want to eat those teddy grahams!"
"Wake up everybody! Wake up! You’ve all been sound asleep woo, here’s breakfast bears to eat. (Introducing Teddy Grahams breakfast bears cereal.) Your dreams are over, its seven o’clock, graham cereals they can’t be beat. (In honey, cinnamon, and chocolate, they’re scrumptious enough. And they’re part of this nutritious breakfast, cause they’re bursting with wholesome graham goodness.) Wake up to breakfast bears!"
"(New Teddy Grahams Rockin’ Bears!) Tasting those Teddy Grahams! We got new shapes to savor; we love to munch the snacks! We got the graham, Teddy Grahams. New Rockin’ Bears in vanilla and chocolate too, the rockin’ taste is just for you! (New Teddy Grahams Rockin’ Bears, four new rockin’ shapes. On tour for a limited time only.) Woo Woo, tastin’ those Teddy Grahams!"
References
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