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Gratification is the positive emotional response (happiness) to a fulfillment of desire.

Maturity is often defined as the ability to delay gratification (patience)[citation needed], and progress as the real or imagined perception of movement towards gratification.

Western culture is sometimes criticized for its emphasis on instant gratification[citation needed], i.e., the conscious expenditure of effort to make the time interval between wanting something and getting it as short as possible. This focus may be due in part to the influence of utilitarianism, the consequentialist belief that morality can be measured by the overall yield of happiness (utility) that results from a particular action[citation needed]. One example of a significant influence of this theory is the importance of cost-benefit analysis in Western economic theory[citation needed].

See also